Building the missing layer of Indian agriculture.
Barabanki, Uttar Pradesh
Why don’t farmers adopt what would genuinely help them?
Farmers with half an acre keep growing grain when it makes no economic sense. The system responds by nudging productivity up 10% or sale price up 4% — tinkering at the edges, not transformation.
Chaupals, Hariyali Kisaan Bazaar, KVKs — many have tried to close this gap. The problem remains unsolved. But with better roads, growing digital reach and a maturing agritech ecosystem, this is exactly the right moment to unlock it.
Yet technology adoption here still moves at a snail’s pace. The structural link is missing — and that is exactly what GreenLabs is built to provide.
GreenLabs + Agri Input Retailers + FarmBook
Experience centres near farmers, powered by the people they already trust, and a digital backbone that ties it all together.
GreenLabs
Experience centres beside farmers where agri-technologies relevant to their agro-economy and agro-ecology are showcased. Farmers come, explore and make an informed choice — then we help them implement it on their own land.
Agri Input Retailers
The single most trusted advisor a farmer acts on — each already connected to 200+ farmers. They join at no extra investment, growing their revenue and centrality as they turn from distribution points into technology enablers.
FarmBook
Our cross-platform rural commodity and technology marketing app — the digital backbone of the network, currently being built for 5,000+ users.
The first GreenLab is live in Barabanki.
Where startups meet farmers, directly.
A first-of-its-kind gathering in Barabanki — bringing agritech founders, input retailers and farmer representatives onto one platform so innovation reaches the field, not just the demo table.
2026
First Chaupal
4 agritech startups in dialogue with 12 input retailers.
2026
Second Chaupal
11 agritech startups across 4 categories with 32 input retailers — five secured local retail partners on the day.
Organised by Social Alpha
Recognised by the ecosystem
Agritech Chaupal: Bridging the last mile
A unique platform that brought together innovators and farmers to co-create solutions for rural India.
GreenLabs — The missing layer of Indian agriculture
Experience centres that bridge the gap between agri-tech and the end farmer.
Backed by the ecosystem.
Built by people who’ve spent their careers in the field.
Salman Haider
IRMA alumnus with 15 years in rural development — from Block Project Manager at JEEViKA, Bihar, to building zero-inventory trade systems at FarMart and AyeKart.
Apoorva Kumar Singh
MS in AI/ML from Lancaster University; previously at Google and Deloitte. Brings deep technology and rural-enterprise development expertise to the network.
Halim Ansari
Leads on-ground agronomy and farm operations at GreenLabs — turning the campus into a living, working demonstration of adoptable agri-technology.
The people who keep GreenLabs growing.
Riyaz Bhatt
Shivam Dixit
Mohammad Ali Sajjad
Jairam
From one acre to every block in India.
We’re looking for three partners who care about solving this.
If building the missing layer of Indian agriculture sounds like your kind of problem, we’d love to talk.
Financial Partner
Experience scaling startups that operate in franchise mode or run distributed unit networks.
Solutions Partner
Able to bring together the right agri-technology solutions — conversations with Social Alpha are already underway.
Ecosystem Partner
Able to amplify the GreenLabs network and connect us with the right institutions.